Search Engine Optimisation :
In technical terms, search engine optimisation (SEO) is the method of increasing the amount and quality of traffic to your website through organic search engine results. Sounds too damn tough right? Let us make it a little easy for you, website traffic refers to web users who visit a website. Hence broadly speaking, SEO is the method of getting the majority high-end users to go through website.
It’s easy to type something in the search box of a search engine and get humongous amount of results on various websites. Ever wondered how does it happen exactly? Google (or any search engine you’re using) has a crawler that goes out and gathers information about all the content they can find on the Internet.Once the crawler comes back, the information is turned into an index which then follows an algorithm that tries to match all that data with your query. Trust me it’s a lot more technical than it sounds.
SEO is not only about search engines but good SEO practices improve the user experience and usability of a web site. SEO can put you ahead of the competition. If two web sites are selling the same thing, the search engine optimised web site is more likely to have more customers and make more sales as it gets easy to identify the target customers and sell them what they actually want.
To sum it up, Search engine optimisation or SEO is a way to optimise your website in a manner that search engines understand it better and give it a higher rank. It is important since a good SEO approach can drive more traffic to your website, blog or e-store and gain more customers, enhance revenue and take your business to new heights.