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Digital marketing and its various forms

If one has to elaborate on what exactly digital marketing is, then it can simply be said that digital marketing refers to advertising through digital channels such as search engines, social media, websites, email, mobile apps etc. This definition may not be specific but this certainly gives a brief idea to what it is.


Let’s talk about the branches or the various forms of digital marketing one by one.


  • Search Engine Optimisation

Being one of the strongest forms of digital marketing, SEO is broadly a process for optimising content, technical setup, and reach of your website so that your pages appear at the top of the search results on a search engine for a specific set of keyword terms. The aim here is to get the maximum amount of people reach your website and look at the product or services you are offering.


  • Content marketing

Creating innovative and engaging content that, I must mention shall not be promotional but instead is inspiring the audience to actually take interest and presents us as a value able source. Resourceful content always resonates with the audience.


  • Social Media Marketing

Social media at present is one of the biggest tools in the hands of people to actually identify the brand before they could engage with them. Weaving social elements in your marketing strategy creates more opportunities. The more engaging your content is, the more likely it is to get shared by the audience that ultimately results them turning into a customer.


  • E-mail Marketing

By far one of the quickest ways to reach customers is through email marketing. Practically everyone opens their email  and that helps the marketers to develop relevant and engaging email campaigns. These conversational emails have to be relevant and strategic in nature in addition to being coordinated across the channels.


  • Mobile Marketing

From SMS to MMS to in-app marketing, its important for marketers to find the right way to approach their prospective customers on their mobile phones. Being an inseparable part of people’s life, marketing through mobile is rather convenient and effective at the same time.

We will be discussing these forms in detail soon so stay tuned folks!

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